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TL;DR If you're thinking: 'WHAT THE F* HAPPENED TO 2025?', you're not alone. If you’re a climate communicator, an activist or just a human trying to make sense of it all, it’s easy to feel consumed by the chaos.

This entry goes out to anyone who needs a mental reset—including myself. We'll take a look at how we can recover our peace and calm. Anxiety can be overwhelming, but that doesn't mean there is no light at the end of the tunnel.

📲 Building in public - Project updates:

• We started working on an UN Ocean Decade Action about creating a sustainable fishing industry together with Belgian institutes ILVO and VLIZ.
  The big idea: "How do we integrate innovative research into new policy." More info on this project soon!
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• We are re-defining the value of the newsletter and what that means for you, the reader.
  We decided to focus more closely on "How to become a better climate communicator". That means whether you are a content creator, researcher, activist or representative of a green brand, you should find something that aligns with your needs!
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• Charlie, our podcast co-host, is out in the middle-of-nowhere (seriously, he's in the middle of the Peruvian Amazon at the moment, lucky guy), documenting the work of Junglekeepers. Once he's back, we'll be on track with the podcast and some new 🔥 stories!

🔥 2025: A year of flooding the zone

Literally and figuratively... anyone heard about climate denial, USA, Palestine, Congo or political division recently?

The news cycle spins faster than we can keep up with reading headlines. The truth is, that’s the point.

This strategy of “flooding the zone” is used by governments, corporations & media all over the world. It doesn’t silence you directly. Instead, it overwhelms you with so much noise that you lose your focus, your energy and a general sense of direction.

You become... exhausted.
You become... cynical.
You become... paralyzed.

I know it definitely happened to me during the past weeks. And that’s when the people benefiting from inaction win.

But… we don’t have to let that happen.👇

💭 For anyone feeling stuck

Here’s how I’m staying grounded in between the madness. 🧘 Repeat after me:

1. I refuse to let outrage dictate my energy.

If I’m outraged by everything, I’ll be effective at nothing. Not every crisis needs my immediate reaction, but my mission with Creators For Climate needs my ongoing dedication.

2. I remind myself daily why I do this.

Journaling, scribbling down notes, white boarding… whatever keeps me anchored that day. A simple question to prompt your mind: “What is mine to carry and what is distraction?”

3. I see obstacles as fuel.

Yes, people will deny climate science. Yes, corporations will greenwash. Yes, the world will feel like it’s falling apart. But every challenge is an opportunity to sharpen my message and to keep building positive momentum from this side of the coin.

4. I protect my mind.

I don’t need to consume every news update. I don’t need to argue with every person who disagrees. I don’t need to let the world's chaos become my own.

5. I understand that I’m a flawed human being

Even though I try to remind myself of these “rules of sanity”, I also know I’ll fail. I’ll let a TikTok session turn into a doomscroll. I’ll read the headlines, start researching and chase my triggers. But I know that once I’ve gone through the tunnel of anxiety, I’ll be back in control.

✨This too shall pass✨
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🌍 We don't have the luxury of inaction

The world is a mess. It has been, to some degree, for every generation that came before. But that doesn’t mean we have to become a mess too.

If you’re doing the work, whether it’s climate advocacy, social justice or any mission driven effort, don’t let the storm pull you under.
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For some an entry like this will feel fluffy and out of touch, others might relate on a deeper emotional level. However your mind works, I just want to leave you with this:

Stay focused. Stay clear. Keep going.
Because when we burn out, they win.
And we don’t have that luxury.​
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- Tom

📓 Get the Creators For Climate Resources

And that's it for today. Below is the updated list of resources you can access and where you can download all the documents for free. That includes:

• Field Guides: Download the guides
• How to turn posters into slides: Visit the blog​
• How to come up with content ideas for your research: Visit the blog​
• An ideation prompt to find focus: Visit the blog​
• The waitlist for the science communication workbook is now open. Find more information here.​

✨ I'd love to hear from you

Where are all the Climate Creators? Do you know a creator who is making a significant impact in the field of climate action / science communication? ​ Get or share a feature

Ask questions, get answers Have burning questions about creating content, storytelling, or any other aspect of climate communication? ​ Share your question

That’s it for now, until next time!

If you're reading this, I'm glad to have you on our journey. Thank you, you awesome human being!

Written by Tom Janssen Creators For Climate ​