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As promised: the Media Kit Blueprint 🐟

Published about 19 hours agoΒ β€’Β 2 min read

In this entry: How we built the VISTools media kit from scratch, and what you can steal from it for your own projects. πŸ‘‡

🎣 In case you missed our first mission

Last entry we introduced our first Climate Mission. A closer look at VISTools, a Belgian initiative where scientists and fishers are working together to make Belgian fisheries truly sustainable.

If you haven't seen it yet, here's the gist.
For every mission we produce 3 things:

video preview​

An explainer video:
It introduces you to the
story and gives you enough
information to understand
why it matters.
​

video preview​

A podcast episode:
This is the deep dive for
people who want to immerse
themselves into the project.

A blueprint:
Once the videos are published,
we share a blueprint through
the newsletter and the toolkit.

This is that blueprint entry πŸ‘‡

πŸ—ΊοΈ The pattern I keep running into

Most projects deep inside a transition are the last ones to think about communication. That’s because they're actually busy working on the transition itself.

Usually it’s a team that has been working for years on the adoption of a new system, concept or idea. And this is where those projects hit a wall:

βœ… The people involved understand exactly why it matters.
❌ And yet, outside of their sector, almost nobody has heard of it.

The VISTools project was just like that when I came in as a filmmaker. A year later, we ended up building a full media kit for the project from scratch, essentially kickstarting the communication process.

That process is exactly what the blueprint format is designed to document. Not just the finished product, but rather the thinking behind it.

All in the hopes we can speed up the transition.

If you're working on a project like that (scientific, environmental, policy,…) and you're trying to communicate it to people who don't know why it matters, this is for you. πŸ‘‡

πŸ“‹ The media kit playbook

The playbook is now live in our Creator Toolkit. One thing that might catch you off guard: half the work happened before we even picked up a camera.

It covers everything we worked through for VISTools.

  • The facilitation session.
  • The audience mapping.
  • The self-filtering system we built and why.
  • Each piece of the media kit and the reasoning behind it.
  • The process of developing a media kit.
  • and the lessons we took from the past year working on this.
    ​

See you there! πŸ™‹πŸ»β€β™‚οΈ
-Tom

πŸ““ Creators For Climate Resources

  • Missed a previous newsletter entry? Read here​
  • Access all other resources in the Toolkit here​

A practical workbook with 45 exercises to get you started with turning research into content.
​

These 4 free field guides will help you get a helicopter view on your science communication.
​

✨ That’s it for now, until next time!

If you're reading this, I'm glad to have you on our journey. Thank you, you awesome human being!

Written by Tom Janssen

Creators For Climate

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Creators for Climate

Building a knowledge hub for climate changers... and creating content about our 🌍

Stay up to date with the Creators For Climate project through the newsletter. We’ll send you new in depth discussions on climate outreach, highlights from new podcast episodes, new tools and resources when they drop and showcase the work of other creators. *No bs, pinky promise.

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