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In this entry: How we built the VISTools media kit from scratch, and what you can steal from it for your own projects. π π£ In case you missed our first mission Last entry we introduced our first Climate Mission. A closer look at VISTools, a Belgian initiative where scientists and fishers are working together to make Belgian fisheries truly sustainable. If you haven't seen it yet, here's the gist.For every mission we produce 3 things: An explainer video: It introduces you to the story and...
In this entry: Our first collaboration, what to expect from our climate missions and the blueprint that's coming next. For this first mission, we explore the VISTools project. A Belgian initiative where scientists and fishers are asking a big question: can we build a regenerative fishery? I want to take you behind the scenes, to not only share the story, but also how we created the narrative. All made possible with support from the UN Ocean Decade, VLIZ and ILVO. π What's a Climate Mission π²...
This entry is built on one core idea: short form video is here to stay, so how do we make it work for climate content? Earlier this month, I co-hosted a session at The Good Wave (a network for Belgian climate action). We explored what it takes to make vertical videos that feel native to TikTok, Instagram Reels, and YouTube Shorts (without losing your sanity). In this piece, I want to share a few takeaways for climate creators and organizations who are starting to take short form video more...