Imposter syndrome has been showing up a lot lately. I’ve heard it at nearly every event, panel or Q&A I’ve been part of. So in this entry, let's have a look at what goes on behind the scenes.You can hear it in the questions after a talk, in the quiet conversations while networking, across YouTube, LinkedIn and podcasts. Sometimes it’s direct. Other times it’s buried in the subtext. That’s why I wrote this entry. It’s a reflection on lessons learned from other creators, science communicators...
about 1 month ago • 6 min read
Last weekend I finally saw Ocean with David Attenborough. Here’s the short recap I wanted to share with you: Yes, footage looks great. Yes, you should see it if you haven’t already. But most importantly: it was a masterclass in storytelling. So instead of sharing a review with you, I prepped a “creator breakdown” to see how we can adapt these narrative structures and storytelling tools into our own climate or science messages. No major spoilers ahead. 🙋🏻♂️ 📲 Building in public - Project...
about 2 months ago • 7 min read
If you’re new here, or are just starting out with science communication, this entry is for you. I'll be sharing the path that led me from marine biology to creative storytelling, and the core framework I now teach to scientists to start their own communication journey. That framework is divided into two parts: 1. starting from your strengths and 2. connecting with the people who matter. Plus a quick look at my new workbook, built from the lessons I learned the past 15 years. 📲 Building in...
2 months ago • 7 min read
Many of us are told to niche down, become specialists…. but in climate and science communication, having a broad knowledge base can actually be a strength.We all know the saying: "A jack of all trades is a master of none", but did you know there is more to that quote? It continues as: "but oftentimes better than a master of one".This entry is to make a case for the generalists among us. The translators and bridge builders, as I like to call them. People who dare to think beyond current...
2 months ago • 6 min read
What if Earth Day wasn’t a single day in April, but something integrated into everything we do? Every year around this time, inboxes fill with the same messages: a veggie challenge, swap your coffee cups for reusables, buy local produce, eat locally. And while these things matter (a lot), they tend to frame climate action as an annual checklist. Well, Earth Day is here again pretty soon, and this time we’re collaborating with EARTHDAY.ORG to shift that conversation. Instead of quick...
3 months ago • 5 min read
Some of you might recognize this sentiment: "I'm not sure if I can continue. I worked so hard for the cause, but it all seems to be for nothing nowadays". It's a vibe our field has been hit with... hard. The more I learn about human behavior and climate outreach, the more I realize that it starts with what we bring to the space ourselves. Yet, that doesn't get nearly enough attention. So, with this entry I'm building on the topics we explored in previous newsletters, while also having the...
3 months ago • 7 min read
What if we stopped trying to convince and instead started connecting? In this entry we'll look at creating campaigns with impact. How changing behavior starts with the way you talk to your target audience and... How AI can help us test those messages. 📲 Building in public - Project updates: Again, a small one. I'm optimizing our content system as we speak. It needs some time to be tested, calibrated and fully implemented. When it's ready, we'll drop the blueprints in a template! Everything is...
4 months ago • 5 min read
TL;DR Seriously, what do you call a creator who integrates climate and environmental themes into their storytelling? No, this is not the start of a joke, but a niche with an identity crisis. 📲 Building in public - Project updates: Just a few small updates this time, as we're gearing up for a new content season on our Creators For Climate channels. Strategy and Focus We are shifting our content pillars to focus more closely on the skills of storytelling, climate communication and content...
4 months ago • 3 min read
TL;DR 5 Storytelling lessons from Neil deGrasse Tyson on climate communication. This entry is our first creator breakdown. A format you'll see more of in the coming months! Requests for breakdowns? Ask your questions below in the form! 📲 Building in public - Project updates: Small update here, but an important one! This year is all about creating systems. Last year we kicked off a series of media pieces that allowed us to test, learn and improve on the way we create content. This year we're...
5 months ago • 4 min read