Some of you might recognize this sentiment: "I'm not sure if I can continue. I worked so hard for the cause, but it all seems to be for nothing nowadays". It's a vibe our field has been hit with... hard. The more I learn about human behavior and climate outreach, the more I realize that it starts with what we bring to the space ourselves. Yet, that doesn't get nearly enough attention. So, with this entry I'm building on the topics we explored in previous newsletters, while also having the...
16 days ago • 7 min read
What if we stopped trying to convince and instead started connecting? In this entry we'll look at creating campaigns with impact. How changing behavior starts with the way you talk to your target audience and... How AI can help us test those messages. 📲 Building in public - Project updates: Again, a small one. I'm optimizing our content system as we speak. It needs some time to be tested, calibrated and fully implemented. When it's ready, we'll drop the blueprints in a template! Everything is...
about 1 month ago • 5 min read
TL;DR Seriously, what do you call a creator who integrates climate and environmental themes into their storytelling? No, this is not the start of a joke, but a niche with an identity crisis. 📲 Building in public - Project updates: Just a few small updates this time, as we're gearing up for a new content season on our Creators For Climate channels. Strategy and Focus We are shifting our content pillars to focus more closely on the skills of storytelling, climate communication and content...
about 1 month ago • 3 min read
TL;DR 5 Storytelling lessons from Neil deGrasse Tyson on climate communication. This entry is our first creator breakdown. A format you'll see more of in the coming months! Requests for breakdowns? Ask your questions below in the form! 📲 Building in public - Project updates: Small update here, but an important one! This year is all about creating systems. Last year we kicked off a series of media pieces that allowed us to test, learn and improve on the way we create content. This year we're...
2 months ago • 4 min read
TL;DR If you're thinking: 'WHAT THE F* HAPPENED TO 2025?', you're not alone. If you’re a climate communicator, an activist or just a human trying to make sense of it all, it’s easy to feel consumed by the chaos. This entry goes out to anyone who needs a mental reset—including myself. We'll take a look at how we can recover our peace and calm. Anxiety can be overwhelming, but that doesn't mean there is no light at the end of the tunnel. 📲 Building in public - Project updates: We started...
2 months ago • 3 min read
TL;DR This month it's time to define your vision for the coming year and join a movement of climate action. Let's build your blueprint for a meaningful 2025. This entry is all about envisioning the year ahead with your own climate and environmental projects. We'll go over 4 exercises that will set you up for success 🚀 📈 A year of growth and momentum Whether you're a freelancer, creator, scientist, working at an organization, an employee or running your own initiative, the start of the year is...
4 months ago • 5 min read
TL;DR Let's explore climate adaptation with A/Prof. Johanna Nalau. Where does climate mitigation end & adaptation start, how can we implement these strategies today, and what is the role of imagination in facing climate impacts? This entry is a deep dive into our conversation with Johanna, so read at your own pace! :) 🌎 Unpacking climate adaptation In our latest podcast, we sat down with A/Prof Johanna Nalau, an adaptation scientist & contributor to the IPCC, to learn more about climate...
7 months ago • 5 min read
TL;DR I wanted to give you all a quick update of where we are with the project, and where we're going next. But, I'll also need your help! You're here with me, building a brand I always believed in. So that deserves some open communication. In this entry I'll give you a look behind the scenes of building a green online brand ☺️- Tom (no AI here) ℹ️ A Project Update! You asked, we listened: We introduced podcast clips! After releasing the podcast, some of you send me a DM asking if we'd also...
8 months ago • 3 min read
TL;DR In this entry, we zoom out to discuss the social change we need. Dana R. Fisher explains why activism seems so sensational and disruptive, helps us explore the concept of an anthroshift and practical steps for the way forward (from a sociologist perspective)! 🎙️ The Anthroshift, our way to social change In our fourth episode, we sit down with sociologist Dana R. Fisher to discuss her latest book, “Saving Ourselves: From Climate Shocks to Climate Action.” In her book Dana introduces us...
9 months ago • 4 min read